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Management knowledge in the mirror: Scholarship, fashion and Simmel

Introduction

…fashion lives only in a perpetual round of giddy imitation and restless vanity. To be old fashioned is the greatest crime a coat or hat can be guilty of. To look like nobody else is a sufficiently mortifying reflection; to be in danger of being mistaken for one of the rabble is worse. Fashion constantly begins and ends in the two things it abhors most, singularity and vulgarity. (Hazlitt 1991: 148)

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